The Five Personalization Principles for Utility Marketing

Today’s utility marketing leaders have more responsibilities than ever: boosting participation for increasing number of offers, managing digital channels, and improving customer satisfaction––all while remaining within budget, working with limited tools and using outdated systems. 

Fortunately, cloud-based personalization platform enables marketers to meet these challenges without a huge IT upgrade. 

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Learn how utility marketers can use the power of personalization to:

  • Create an up-to-date, 360 degree view of the customer
  • Reach customers on their preferred channel, including the website, email, social media, text messages and more
  • Match the most relevant offers to each customer
  • Use data to refine future campaigns and customer touchpoints
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